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ScyllaDB NoSQL for
Social Media

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Deliver Highly Interactive, Interconnected Social Experiences

A new generation of infrastructure was invented so that platforms in the social media industry could deliver responsive, highly interactive user experiences. These platforms must operate across social graphs of billions, all while enabling people to connect and share a wide variety of multimedia content across multiple devices, augmented by geo-location, geo-tagging, social engagement and more.

Advantages of ScyllaDB NoSQL for Social Media

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Real-time User Experience

Consistent performance and predictable low latencies to help social media companies meet users’ unprecedented expectations for real-time interactions.

Predictable Performance at Scale

High throughput enables social media companies to withstand spiky workloads related to unforeseen events, viral posts, trending celebrities and influencers with disproportionate numbers of followers.

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Cross-regional Data Replication

Global distribution and geo-replication provides data resilience and high availability for international user communities.

Lower TCO

Optimal hardware utilization, minimal operational overhead, and support for heterogeneous workloads combine to deliver significantly lower total cost of ownership.

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NoSQL Use Cases for Social Media

User Profile

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Manage personal attributes, preferences, tags, and history for hundreds of millions of interconnected users, with consistent, reliable real-time performance.

Conversations

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Deliver a superior user experience with real-time communications, faster connections and minimal lag as a result of low-latency database operations.

Location Tracking

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Build responsive social apps and games that incorporate location streams from user devices.

Media Assets

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Support high-performance storage of large binary objects, such as pictures, videos, and audio files.

NoSQL Case Studies for Social Media

With over 250 million users worldwide, Discord operates as a voice, video, and text communication service, where people talk and hang out with friends and communities. Discord migrated from Apache Cassandra to ScyllaDB to achieve the predictable low latencies required to drive their high-volume homepage personalization engine.
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Kik lets users connect with friends, groups, and the world around them through chat. Kik messenger moved their instant messaging data platform from Apache Cassandra to ScyllaDB Cloud.
IMVU is an online metaverse and social networking site where members create 3D avatars to meet new people, chat, create, and play games. Members also participate in a vibrant virtual economy, creating and selling products in the IMVU catalog. IMVU eliminated a cache-based solution by migrating from Redis to ScyllaDB, achieving a scalable solution capable of supporting hundreds of thousands of concurrent users with low latency and predictable performance.
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Zenly is a free smartphone app that enables friends and family to follow each other’s locations on a map in real-time. The app is update-heavy: a two-minute old location is already outdated. With Cassandra, application threads would stop for too long, and, with Zenly’s small clusters, Java garbage collection was a deal-breaker. With ScyllaDB, Zenly was able to eliminate their cache, while achieving 100% uptime and p99 latencies under 3 milliseconds.
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