Zeotap’s Connect product addresses the challenges of identity resolution and linking for AdTech and MarTech. Zeotap manages roughly 20 billion ID and growing. In their presentation, Zeotap engineers will delve into data access patterns, processing and storage requirements to make a case for a graph-based store. They will share the results of PoCs made on technologies such as D-graph, OrientDB, Aeropike and Scylla, present the reasoning for selecting JanusGraph backed by Scylla, and take a deep dive into their data model architecture from the point of ingestion. Learn what is required for the production setup, configuration and performance tuning to manage data at this scale.