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Customer Data Platforms, commonly called CDPs, form an integral part of the marketing stack powering Zeotap's Adtech and Martech use-cases. The company offers a privacy-compliant CDP platform, and ScyllaDB is an integral part. Zeotap's CDP demands a mix of OLTP, OLAP, and real-time data ingestion, requiring a highly-performant store.
In this presentation, we share how ScyllaDB is powering our solution and why it's a great fit. We begin by describing our business use case and the challenges we were facing before moving to ScyllaDB. We then cover our technical use-cases and requirements for real-time and batch data ingestions. Then we delve into our data access patterns and describe our data model supporting all use cases simultaneously for ingress/egress. We explain how we are using ScyllaDB Migrator for our migration needs, then describe our multiregional, multi-tenant production setup for onboarding more than 130+ partners. Finally, we finish by sharing some of our learnings, performance benchmarks, and future plans.