Announcing ScyllaDB 6.0 — True Elastic Scale | Learn More

ScyllaDB NoSQL for
Social Media

three blank face graphics in a circle with conversation boxes in the middle

Deliver Highly Interactive, Interconnected Social Experiences

A new generation of infrastructure was invented so that platforms in the social media industry could deliver responsive, highly interactive user experiences. These platforms must operate across social graphs of billions, all while enabling people to connect and share a wide variety of multimedia content across multiple devices, augmented by geo-location, geo-tagging, social engagement and more.

Advantages of ScyllaDB NoSQL for Social Media


Real-time User Experience

Consistent performance and predictable low latencies to help social media companies meet users’ unprecedented expectations for real-time interactions.

Predictable Performance at Scale

High throughput enables social media companies to withstand spiky workloads related to unforeseen events, viral posts, trending celebrities and influencers with disproportionate numbers of followers.

gauge with its hand and an arrow pointing right
two clouds with arrows signaling a circular motion

Cross-regional Data Replication

Global distribution and geo-replication provides data resilience and high availability for international user communities.

Lower TCO

Optimal hardware utilization, minimal operational overhead, and support for heterogeneous workloads combine to deliver significantly lower total cost of ownership.

bar graph showing bars decreasing with dollar sign bouncing down each bar

NoSQL Use Cases for Social Media

User Profile

More info

Manage personal attributes, preferences, tags, and history for hundreds of millions of interconnected users, with consistent, reliable real-time performance.


More info

Deliver a superior user experience with real-time communications, faster connections and minimal lag as a result of low-latency database operations.

Location Tracking

More info

Build responsive social apps and games that incorporate location streams from user devices.

Media Assets

More info

Support high-performance storage of large binary objects, such as pictures, videos, and audio files.

NoSQL Case Studies for Social Media