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AdTech and MarTech companies recognize speed as a competitive advantage. To meet their stringent SLAs, AdTech platforms require single-digit-millisecond latencies to capture ad space during page loads. MarTech and AdTech services rely on real-time personalization engines that analyze and react to user preferences, behavior and geo-location.
Win more of the available ad inventory when supported by a database that is consistently responsive in real-time, never slowed by latency spikes that plague other databases.
Serve ads at high volume based on impressions, revenue optimization, and campaign goals, rapidly determining the most engaging content for individual users and target audiences.
Create a tailored experience on each visit by analyzing demographic, behavioral, and geo-location data in real time.
Extract actionable insights from a sea of data to drive real-time decision-making.
Leverage a geo-distributed mobile device metadata store to improve customer conversion and retention.
Capture and analyze clickstreams in real time to understand sentiment, spot trends, and optimize campaigns.
Accelerate popular graph databases, such as JanusGraph, to benefit from high-performance data storage, powering queries across massive sets of edges and vertices.
Run operational and analytics workloads at high velocity against the same datasets on the same infrastructure.