SAS 360 Match delivers real-time ad decisioning and delivery for a high throughput digital advertising environments to meet demanding performance and scalability requirements (like supporting FIFA World Cup streams). Learn how SAS combines intelligent decision logic with high-speed delivery pipelines, selecting the most relevant ad based on audience context and delivering it seamlessly across devices and channels. Brian will share the architectural choices behind SAS 360 Match, including how cloud-native components and horizontally scalable data layers (with ScyllaDB) enable sub-second responsiveness, fault tolerance, and campaign optimization at scale.